Case Studies

Primo Water

CHALLENGE: Primo Water needed cohesive branding across its various bottled water retail graphics and vending pieces while also providing customized solutions for major retail chains -- and they needed on-demand shipping with on-site installation and maintenance.

SLATE'S SOLUTION: Panels and graphics are printed and kitted, then warehoused with the retail cooler/barrel structure. Slate Marketing ships the complete set on demand, then a Slate Retail Systems expert installs it. Each kit is specific to each retail chain and contains detailed installation instructions to ensure consistency. Five-gallon recycling bins feature return-ticket dispensers designed and printed by Slate Marketing, meeting the retailer’s requirements for return credits and simplifying the customer’s checkout. Primo graphics needed to be adapted for various sizes and printed on a wide range of substrates, and Slate Marketing expertly managed the entire material selection and printing process to ensure true color reproduction and quality with an accurate fit and easy installation.

RESULT: Slate Marketing provided Primo with instant, single-source management of its national retail POS and vending units, freeing them to grow dramatically in Wal-Mart, K-Mart, Lowes Hardware and more. As of November 2011, there were 10,000 Primo Exchange locations.

Reynolds American Tobacco